About So Patterned
So Patterned serves as a trusted partner for families and businesses, delivering peace of mind through personalized, comprehensive coverage.
Our Story
Real Experience, Honest Advice.
So Patterned was launched earlier this year by Dinis in partnership with FCA-regulated insurance specialists Tavistock Protect. Built on real experience rather than empty promises, the business was created to offer clear, honest protection advice that puts people first.
Having arranged hundreds of policies in a short space of time and continuing to grow at pace, So Patterned focuses on helping clients truly understand their cover — not just purchase it.
Dinis has personally seen both the life-changing benefits of having the right protection in place and the serious consequences of being uninsured. That perspective shapes every conversation. Advice is delivered with transparency, empathy, and clarity, ensuring clients make informed decisions without pressure, jargon, or unrealistic promises.
Our Mission
To empower individuals and businesses with tailored insurance solutions that provide genuine security and peace of mind.
Our Vision
To be the most trusted and transparent insurance partner, setting a new standard for service and reliability in the industry.
Our Values
Integrity, Transparency, and Empathy. We believe in doing what's right for our clients, every single time.
Why So Patterned Stands Out
We aren't just selling policies; we're building relationships. Here is why thousands of clients trust us with their future.
Tailored Solutions
Customized policies for your specific lifestyle.
24/7 Support
Dedicated team ready to assist, anytime.
Fast Claims
Hassle-free processing with high approval rates.
Transparent
Clear pricing with zero hidden fees.
Meet the Founder
Dinis
Founder
"I started So Patterned with a single goal: to bring honesty back to insurance. After seeing too many people left vulnerable by poor advice, I knew there had to be a better way."
"Our partnership with Tavistock Protect allows us to offer market-leading protection while keeping our boutique, people-first approach. When you speak to us, you're speaking to someone who genuinely cares about your future."
